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marta@portfolio~❯ whoami

Science, code & artificial intelligence

Dr. Marta Barea Sepúlveda

AI/ML Engineer

research
PhD in Analytical Chemistry
building
Valendra → QDivZero
focus
AI / ML, Data Science
location
Andalusia, Spain

marta@portfolio~❯ cat intro.txt

I develop artificial intelligence and machine learning solutions to automate processes and improve how they work.

shortcuts
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↓ Open CV and projects
Marta-Barea / portfolioCV
README.mdMarkdown

From chemistry to technology.

My career began in a chemistry laboratory. During my PhD, wanting to better understand my experimental data led me to teach myself to code and apply machine learning. What began as a research tool grew into an interest in developing technology professionally.

  1. 2019PhD
  2. 2023Technology
  3. 2024Entrepreneurship
  4. 2025Valendra
The full story

In 2023, I decided to take my career into the technology sector and left the final year of my FPI fellowship to join an IT company. There, I learned about systems, infrastructure, and production services while continuing my thesis, which I defended in 2024.

Since then, I have worked at several technology companies and taken the step into entrepreneurship. I co-founded Nebux in 2024 and, after selling my stake in 2025, co-founded Valendra. Today, I develop AI/ML solutions there for clients across different sectors and help build QDivZero, our platform for working with AI models.

Alongside this, I continue collaborating with the University of Cádiz on research and am now studying for a master’s in Bioinformatics and Biostatistics. I chose it because I am interested in drug discovery and want to explore what AI can bring to this field. It is a way to keep learning and get closer to an area that particularly interests me.

activity.log

What I’m exploring.

in progress

Every project leaves me with something new: a tool I hadn’t used, an idea I want to try, or a different way to approach a problem. I experiment and adjust, and what works becomes part of how I work.

Areas of work

mainwork/
applied-ai / README.md

Applied AI

I develop models to interpret instrumental data and automate processes. I combine preprocessing, feature engineering, and validation so that each solution addresses the actual problem.

  • Prediction
  • Classification
  • Automation

Professional Experience

Valendra

Jerez de la Frontera, Spain · On-site

Co-founder

Aug 2025 — present

Co-founder of Valendra Tech SL, a technology company working across AI, data, cloud, and software engineering.

  • I actively contribute to company growth, digital presence, and product positioning.
  • I work directly on QDivZero, especially its landing page, brand, and product quality assurance (QA).
  • I combine building our own technology with AI/ML engineering for clients.

AI/ML Engineer

Apr 2026 — present

I develop AI and machine learning solutions for clients across different sectors, including analytical chemistry, laboratory automation, and audiovisual content.

  • I develop and deploy AI/ML models using instrumental analytical chemistry data to automate laboratory processes and support decision-making in the chemical and petrochemical sectors.
  • I develop semantic search systems using multimodal embeddings and vector databases to retrieve information and discover content in large audiovisual repositories.
  • I build services for content similarity analysis and detection of unauthorised distribution, using web search to find potential cases and support content verification.
  • I collaborate with domain experts, product teams, and stakeholders to turn scientific and business requirements into usable, scalable AI solutions.
  • The projects include R&D, with problem investigation, experimentation, and result validation before production deployment.

Brand, Growth & Digital Strategy Specialist

Aug 2025 — present

I develop the digital presence of Valendra and QDivZero, from brand identity and websites to communications, positioning, and audience growth.

  • I defined and developed Valendra’s identity, including visual direction, messaging, tone of voice, slogans, and storytelling principles.
  • I led the development of the corporate website to translate that identity into a clear, consistent online experience.
  • I developed QDivZero’s branding and go-to-market positioning, including its value proposition, messaging, visual identity, landing page, and digital presence.
  • I built and optimised Valendra’s web and social presence to improve visibility and positioning.
  • The organic strategy added more than 1,000 followers in three months, representing approximately 90% growth.
  • Content impressions increased by more than 120%, with average engagement around 2% and top posts exceeding 5%.
  • I analyse content performance and social metrics to guide communications, branding, and audience growth decisions.
  • I identify and coordinate content-generation partners, defining collaboration frameworks and the direction of their work.
  • I coordinate communications initiatives so content and messaging align with company goals.

AI/ML Engineer

Dec 2025 — Apr 2026

I worked on AI solutions for instrumental analytical chemistry applications in the petrochemical industry.

  • I developed, trained, and optimised predictive and pattern-recognition models using instrumental data, such as gas chromatography.
  • I built and evaluated AI/ML proofs of concept for analytical workflows and industrial decision-making.
  • I prepared models for deployment through data preprocessing, feature engineering, validation, and performance optimisation.
  • I collaborated with analytical chemists and domain experts to turn scientific and industrial requirements into practical solutions.

Hopla! Software

Madrid, Spain · Remote

AI/ML Engineer

Jun 2025 — Apr 2026

I worked in Banco Santander’s Data & AI department through Hopla! Software, on production machine learning systems and MLaaS services.

  • I designed, developed, and maintained internal machine learning, deep learning, and forecasting libraries, alongside end-to-end data and modelling pipelines.
  • I developed scalable ML solutions using Azure Databricks and MLflow.
  • I researched and implemented methods to improve model performance, interpretability, robustness, and fairness.
  • I worked on containerisation, deployment, and monitoring of production models following MLOps practices.
  • I worked with infrastructure and server-side environments for model development and deployment.
  • I contributed to cross-team initiatives to strengthen platform capabilities and the bank’s AI ecosystem.
  • I contributed to migrating ML pipelines from R to Python for integration with Azure and Spark-based environments. The project was completed in around five months and improved workflow scalability and maintainability.
  • I performed version migrations of R-based ML pipelines, including refactoring and bug fixing for compatibility with updated environments. This phase was completed in approximately one month with minimal operational disruption.

Nebux

Valencian Community, Spain · Remote

Co-founder

Jun 2024 — Aug 2025

I co-founded Nebux Cloud SL, my first company, focused on cloud and AI solutions during my tenure.

  • I combined leadership responsibilities with digital strategy, brand growth, and AI/ML engineering.
  • I contributed to business development, technical project delivery, and company positioning.
  • In 2025, I sold my stake and concluded my time at Nebux.

CEO

Dec 2024 — Jul 2025

I led the company, combining product and business strategy with team organisation and operations.

  • I defined and led the strategic vision across product, operations, marketing, and growth.
  • I built and managed multidisciplinary teams and defined how their work was organised and executed.
  • I developed and executed the brand identity, corporate communications, and go-to-market strategy.
  • I worked on brand visibility and engagement through competitive analysis and performance-based iteration.
  • I led business development, partnerships, investor relations, and external company representation.

AI/ML Engineer

Dec 2024 — Jul 2025

I developed machine learning and deep learning solutions designed for production use.

  • I developed recommendation, semantic search, and sentiment analysis systems using deep learning and embedding techniques.
  • I designed and implemented end-to-end solutions, from data processing to model deployment.
  • I applied supervised and unsupervised learning methods to production-oriented use cases.
  • I collaborated with cross-functional teams to translate business requirements into ML systems.
  • I worked with clients and academic partners to define validation strategies and interpret experimental results.

Brand, Growth & Digital Strategy Specialist

Sep 2024 — Jul 2025

I managed digital communications and social media strategy to promote the organisation’s projects and activities.

  • I developed and executed a content strategy to increase online visibility.
  • I created and managed digital content across social media platforms.
  • The strategy added more than 800 followers to the organisation’s social media presence.
  • I improved engagement and content reach through targeted posts and consistent publishing.

brutal.

Barcelona, Spain · On-site

Site Reliability Engineer

Mar 2023 — Dec 2024

I designed, implemented, and operated DevOps and SRE solutions for more than ten client environments.

  • I designed and operated platforms using Docker, Kubernetes, and Helm to support scalable, reliable services.
  • I developed CI/CD pipelines with GitHub Actions and Bitbucket Pipelines to automate builds, testing, and deployments.
  • I managed infrastructure and configuration with Ansible in Linux environments, across virtual machines, AWS, and GCP.
  • I led platform migrations, service transitions, and production upgrades to maintain service continuity and minimise downtime.
  • I implemented monitoring and observability with Prometheus and Grafana and centralised logs with Loki and Elasticsearch.
  • I contributed to log analysis and predictive alerting strategies using Alertmanager and custom rules.
  • I participated in on-call rotations, incident response, and root cause analysis to maintain service availability.

University of Cádiz

Cádiz, Spain · On-site

PhD Researcher · Analytical Chemistry (FPI Fellowship)

Feb 2020 — Feb 2023

I researched machine learning applications for analytical chemistry, combining experimental work, model development, teaching, and student project support.

  • I applied machine learning to pattern recognition, feature selection, and predictive modelling using complex analytical data.
  • I developed and validated supervised and unsupervised models for classification and regression, including PCA, clustering, SVM, Random Forest, PLSR, and Elastic Net.
  • I developed analytical methodologies using instrumental techniques such as GC-MS and Vis-NIR and electronic nose systems.
  • I integrated spectroscopic data and electronic nose signals with ML models for pattern recognition and prediction.
  • I performed feature engineering and selection with Boruta, genetic algorithms, and RFE.
  • I designed, deployed, and monitored R Shiny applications on ShinyApps.io so models could be used and results delivered to end users.
  • I developed reproducible data analysis and modelling workflows in R.
  • I taught undergraduate General Chemistry and Analytical Chemistry courses.
  • I supervised student projects and supported academic research activities.

M.Sc. Researcher · Analytical Chemistry

Sep 2018 — Sep 2019

I studied the presence and accumulation of trace elements in edible mushrooms from southern Spain and northern Morocco.

  • I determined toxic and non-toxic trace elements using inductively coupled plasma mass spectrometry (ICP-MS).
  • I used data visualisation, descriptive statistics, clustering, and PCA to identify patterns in the samples.
  • I linked element accumulation to external factors or intrinsic sample characteristics.
  • I interpreted the results from a food safety perspective, providing information relevant to businesses and consumers.

Trainee · Atomic Spectroscopy Division

Apr 2019 — May 2019

I worked on sample preparation and elemental analysis using inductively coupled plasma techniques.

  • I optimised block acid digestion to make sample preparation faster and more reproducible.
  • I quantified macroelements and micro- and ultratrace elements by combining ICP-AES and ICP-MS for accurate results.
  • I applied statistical methods to validate results and improve their interpretation.

B.Sc. Researcher · Physical Chemistry

Oct 2017 — Jul 2018

I investigated doping in organic–inorganic hybrid perovskites to improve stability and tune optical properties for photovoltaic applications.

  • I studied the effect of A-site doping in the perovskite structure using combinations of two or three cations.
  • I characterised the samples using UV-Vis spectroscopy and X-ray diffraction.
  • Doping produced perovskite nanopowders with improved structure and optical properties.
  • The materials FA0.1MA0.9PbI3 and FA0.1Cs0.1MA0.8PbI3 had a stable cubic crystalline structure and band gaps of 1.48 eV and 1.47 eV, respectively.

Research Student · SCEM Group

Jan 2014 — Jul 2016

I supported research in the SCEM group of the University of Cádiz’s Physical Chemistry department.

  • I analysed synthetic diamonds using Raman spectroscopy.
  • The work focused on industrial applications, particularly power devices.

Instituto Holográfico Terrasun S.L.

El Puerto de Santa María, Spain · On-site

Trainee · Chemistry Laboratory, R&D

Mar 2017 — May 2017

I worked on formulations and process control to improve hologram stability and uniformity.

  • I improved the developing formulation to produce more stable, uniform holograms.
  • I monitored pH, density, temperature, and humidity to maintain appropriate process conditions.
  • I managed quality control and process records, reducing incidents.

Education

education.yml
2026 — 2028

Master's Degree in Bioinformatics and Biostatistics

Universitat Oberta de Catalunya (UOC) & Universitat de Barcelona (UB)

Barcelona, SpainIn Progress
2019 — 2024

PhD in Agri-Food Resources · Analytical Chemistry

University of Cadiz

Cadiz, SpainCum Laude
Thesis +

Development of analytical methodologies for the determination of volatile components in petroleum derivatives for agri-food use

2018 - 2019

Master's Degree in Biotechnology

University of Cadiz

Cadiz, Spain
Master's Final Project +

Study of metal bioaccumulation in the mushroom of gastronomic interest Lactarius deliciosus

2013 - 2018

Bachelor's Degree in Chemistry

University of Cadiz

Cadiz, Spain
Bachelor's Final Project +

Effect of doping in the 'A' position of organic-inorganic hybrid perovskites

Honors & Awards

  1. 2026

    Finalist in the 1st AI in Biomedicine Hackathon

    Audio analysis for health challenge, proposed by GooVentures.

    Sociedad Española de Inteligencia Artificial en Biomedicina (IABiomed)

  2. 2025

    MDPI Guest Reviewer

    Peer review of scientific articles for MDPI.

  3. Nov 2021

    Second prize for best conference presentations

    1st Andalusian Mycology Congress · Granada.

    Colegio Oficial de Veterinarios de Granada · Federación de Asociaciones Micológicas de Andalucía

  4. 2020-2023

    FPI Predoctoral Fellowship

    Catedra Fundacion Moeve - University of Cadiz

  5. 2014-2016

    Undergraduate Research Assistant

    University of Cadiz

Academic Affiliations

  • 2020-Present

    AGR291 Research Group

    Analytical Tools in Viticulture, Agrifood & Forensic Chemistry

  • 2020-2021

    AGR122 Research Group

    Analytical Chemistry Research on Wine and Wine Products

  • 2020-Present

    Department of Analytical Chemistry

    University of Cadiz

Entrepreneurship and community

ventures.log

I have co-founded two startups. In 2025, I sold my stake in the first and co-founded Valendra. Today, I combine building the company with the SherryNets community.

SherryNets

2026 — present
Co-founder and co-organiser

I co-founded SherryNets to bring together the Jerez and Cádiz tech community and create a space to share projects, learn, and meet in person.

I co-organise the free meetups and talks, and help prepare each event.

Valendra

Aug 2025 — present
Co-Founder

At Valendra, we build AI, data, cloud, and software solutions for companies across different sectors. We also create our own technology, including QDivZero, our infrastructure platform for deploying AI models.

My day-to-day work combines developing AI/ML solutions for clients with Valendra’s brand, communications, and growth. On QDivZero, I work on the landing page and test the product to improve how it works and the user experience.

Publications

Articles, conferences and news about my research.

18Articles
14Conference Contributions
14Journals
Google Scholar
18 results
01
2027Fuel · 430, 1410731st author

Integration of Vis-NIR spectroscopy and Machine learning for precise hydrotreating classification and monitoring in paraffin wax samples

Read abstract +

This study combines Vis-NIR spectroscopy with machine learning to distinguish hydrotreating levels in paraffin waxes using rapid, non-destructive analysis. Spectra were preprocessed using Savitzky–Golay smoothing, and Random Forest and Gaussian-kernel SVM classifiers were evaluated. Random Forest achieved 100% classification accuracy across the hydrotreating levels studied. The method was integrated into HydroGrade AI, an application that supports its use in industrial quality control.

DOI
02
2026Food Control2nd author

Integrating ion mobility spectrometry and machine learning for geographical authentication of olive oils

Read abstract +

A HS-GC-IMS method optimized via Box-Behnken design was used to analyze volatile compounds in olive oils from Spain, Portugal, Morocco, and Italy. Combined with machine learning and Random Forest models, the workflow enabled robust origin discrimination and was deployed in a Shiny app, achieving 100% classification for new commercial samples under optimized conditions.

DOI
03
2024Food Chemistry3rd author

Detection and quantification of cocoa powder adulteration using Vis-NIR spectroscopy with chemometrics approach

Read abstract +

A novel chemometrics approach combining Vis-NIR spectroscopy with machine learning for rapid and non-destructive detection.

DOI
04
2024Foods1st author

Development of a Novel HS-GC/MS Method Using the Total Ion Spectra Combined with Machine Learning for the Intelligent and Automatic Evaluation of Food-Grade Paraffin Wax Odor Level

Read abstract +

Novel methodology combining headspace gas chromatography with intelligent classification systems.

DOI
05
2024Spectrochimica Acta Part A1st author

Machine learning-based approaches to Vis-NIR data for the automated characterization of petroleum wax blends

Read abstract +

Automated classification and characterization of petroleum products using spectroscopic data.

DOI

Research Areas

Machine Learning & Chemometrics

Development of intelligent classification and regression models for analytical data processing

  • SVM
  • Random Forest
  • PLS
  • PCA
  • Neural Networks

Spectroscopy & Analytical Chemistry

Non-destructive analysis using Vis-NIR, FT-IR, UV-VIS, and mass spectrometry techniques

  • Vis-NIR
  • FT-IR
  • GC-MS
  • IMS
  • HS-GC

Food Authenticity & Quality

Rapid detection of adulterations and authentication of food products

  • Fraud Detection
  • Coffee
  • Fruit Juices
  • Cocoa

Mycology & Food Safety

Analysis of bioactive compounds and toxic elements in wild edible mushrooms

  • Heavy Metals
  • Minerals
  • Lactarius
  • Health Risk

Petroleum & Industrial Applications

Characterization and quality control of petroleum waxes and derivatives

  • Paraffins
  • Wax Blends
  • Odor Analysis
  • QC

Forensic Chemistry

Discrimination of ignitable liquids and gasoline samples for forensic applications

  • Gasoline
  • Fire Debris
  • eNose
  • Forensics

Research Network

  • University of Cadiz
  • Universitas Gadjah Mada
  • University Abdelmalek Essaadi
  • SC-ICYT Research Center
  • Junta de Andalucia
  • Moeve
  • MED Institute, Universidade do Algarve
  • Mid Sweden University

Research projects

03Projects€45,701.88Total Funding
2025 - Present
Active

PYRO-LEARN: Intelligent Forensic Analysis

Machine learning for the identification of accelerants in fire incidents. Developing automated classification systems for forensic analysis of ignitable liquids using advanced analytical techniques and intelligent algorithms.

Project details+
Role
Researcher
Funding
€24,970
Funding Entity
Regional Ministry of University, Research and Innovation · Junta de Andalucía
Grant call
FEDER R&D Projects
2020 - 2022

Fire Debris Analysis with Advanced Headspace Techniques

Identification of flammable liquids in forest fire debris using advanced headspace analysis techniques. Development of machine learning models for automated detection and classification.

Project details+
Role
UCA Researcher
Funding
€19,481.88
Funding Entity
Regional Ministry of Economy and Knowledge · Junta de Andalucía
Grant call
FEDER R&D Projects
Reference
FEDER-UCA18-107214
2020 - 2021

Metal Content Mapping in Wild Mushrooms

International collaboration project mapping metallic content in commercially viable wild mushrooms from southern Andalusia and northern Morocco. Risk-benefit analysis for consumer health.

Project details+
Role
Team Member
Funding
€1,250
Funding Entity
Aula del Estrecho · University of Cadiz
Grant call
International Collaboration Projects 2020/21